5 Steps To Optimising your business
Updated: Dec 2, 2020
Business process optimisation is an important way to increase operational efficiency and effectiveness. This optimisation requires analysing business processes so that they can be improved and transformed to better meet business goals.
By working to optimise your business, you can reduce compliance risks, boost sales, improve end-to-end process visibility, and streamline your operations. Simply put, it can help create a competitive advantage and take your business to the next level.
So, how do you actually optimise your business?
Here are our 5 most important tips:
1. Choose the Right Technology
When you get started with business optimisation, it can be easy to be swept up in all of the different software options and technology that is available. Take care to choose only the solutions that will best suit your business needs and help you achieve your operational goals. As you decide what technology will facilitate digital transformation and the automation of business processes, it is essential to consider integration and how it will work with your existing system.
Consider investing in tools like email schedulers that will help you optimise the information that you are sending electronically to your customers. Not only will this software improve the customer experience, but it will also eliminate the need for the tedious and manual processes that often surround customer communications. Focus on technology that will make following up with clients easier, and that prioritises time-released notifications and custom content that will keep them engaged.
When going digital, the goal is to not have systems upon systems within your organisation but rather to leverage technology to simplify processes and streamline communications.
2. Focus on Integration
As we hinted at earlier, the integration of software and technology is almost more important than the tools themselves. Most business optimisation projects include the purchase of a new CRM system or other platforms, but it is necessary to see how this integrates with existing tools. The worst thing that could happen is that you buy an enterprise solution and then it doesn’t talk to your other systems or platforms!
Your organisation should also work to integrate different teams and departments. For instance, your IT team should be able to communicate and collaborate with your sales and accounting departments. This allows leaders across your organisation to make decisions that make sense for your firm and will help to eliminate data silos.
Integration is also important from a customer standpoint. When your clients are engaged with your brand and feel included as a part of your organisation, they are more likely to remain loyal and promote your company.
Let your customers in and integrate that relationship into everything that you do. Not only will this benefit the consumers, but it will also ensure that your company is focusing on meeting their needs and remaining relevant.
3. Automate, Automate, Automate
To truly optimise your business, there needs to be significant effort and investment made to automate processes.
For example, the automation of client reporting can give you a competitive advantage and help you make strategic decisions much quicker. Removing manual processing and bottlenecks from customer reporting allows your business to pivot as the market changes and be sure that you are always meeting the client’s needs.
Consider automating tasks like newsletters that are sent out to your target audience. Not only is this a great way to engage with your customers, but it also helps maintain the business relationship and communicate important information. Plus, how easy would it be if this could be done automatically!
Automation and digitalisation also allow your workforce to prioritise efforts on tasks that are value-added. Let your employees concentrate on efforts that will directly build your business, rather than spending time on tedious processes that could be done digitally.
In other words, going digital applies to all facets of your organisation, from social media and analytics to project management and collaboration!
4. Nurture Your Customer Relationships
Our next tip to help you optimise your business is to nurture your customer relationships. Customers need to feel validated and important – they want to matter, not just be another number in your list of sales! They must also resonate with the values that your organisation believes in. This is where email marketing and social media campaigns can be especially helpful.
Use social media to optimise your business by taking in customer feedback – and implementing it. Engage with them online, respond to their comments, and use it as an opportunity to share new and important information with them.
Besides taking this as a step to optimise your business, it is also essential to enhance your customer experience. According to a study by McKinsey, a successful customer experience requires a seamlessly designed and digital customer journey. They want speed and agility when it comes to adoption and insights. As a society, we are obsessed with social media and technology – think about how exciting it is when a brand that you love has an app that makes your experience even better!
Forbes has also echoed this sentiment, and their research found that 92% of company leaders are working on digital transformation strategies that will enhance the client experience.
5. Work with a Digital Transformation Agency
Working with a digital transformation agency is the best way to optimise your business. Having the right technology in place is important but the way those systems are integrated – and building the right processes around them – is vital.
Digital transformation agencies like Automate Labs allow you to improve the success rate of business optimisation initiatives exponentially. We work with our clients to take a deep dive into your current processes and determine what the right digital automation tools and strategies are for your company – and we help you implement them from start to finish!
When you work with a digital transformation agency, you can streamline processes and improve workflows based on information that is unique to your brand. Cookie-cutter solutions will not give you a competitive advantage, so it is essential to create a strategy that fits your needs while still being cost-effective and user-friendly.