• Brendon Koh

Custom CRM vs Ready-Made Apps

Updated: Jun 30, 2021

Customer relationship management, or CRM, is a tool that allows B2B enterprises to track customer behavior, manage client relationships, and ultimately be successful in a digital business environment. A strong CRM software built into your business processes will help you enhance sales, conversions, and overall return on investment – so which type of CRM platform should you choose?

You can either go with a custom CRM or a ready-made application – keep reading to understand more about each option, and which one may be right for you!

Option 1: Ready-made Software

Ready-made applications are generic in nature and typically offer basic functionality that is meant to meet standard business needs. Ready-made applications cannot be altered or customized as desired.


These generic CRM solutions only offer basic features that every business may need. Remember that the developers that create these applications are catering to a wide audience of users, so it will likely not meet every single requirement on your list. A ready-made app will perform basic tasks like recording interactions and adding contacts, but it may lack additional capabilities like custom reports, custom analytics/insights, custom lead qualification criteria and ability to handle post-sales processes just to name a few.

Software Development

The primary benefit of ready-made apps is that they are immediately ready to use off the box. There might also be fewer upfront costs, and payment structures are very straightforward. Most ready-made apps include technical support as well as yearly maintenance in the purchase price, making this an easy option for businesses that just need to get the basics in place. However, in the long run, as your business expands, your business processes would definitely increase in complexity but you are stuck with the limitations of the software. This is a case where your business fits the software and not the other way round.


While pre-packaged CRM applications do have some integration capabilities, they will not work with all of the other systems used in your business. You may need to purchase additional software, called middleware, to get these applications to communicate.

Integration issues are usually the largest complaints when it comes to ready-made apps, since it may not work with your other systems as well as you had hoped.


Generic CRM tools may offer period upgrades from time to time, but they are normally not the best option when it comes to scalability. You do not have control of when these updates are released and what functionality is included for them, so it may not keep pace with your business growth.

Option 2: Custom CRM Software

A custom CRM software helps you to manage your sales pipeline, interactions and tasks based on your company's processes much better as compared to generic CRM applications. You are able to define the exact functionality and features needed in your CRM to automate existing processes and integrate with your existing systems.

Available Features

When it comes to custom CRM development, there is no limit to the number of features your platform can include – that is, except for budget and timeline! Custom application development allows you to identify the tools that are most important for your business process automation – and then integrates the functionality to meet those unique needs.

This option is ideal because your business is not like any other, so you want to ensure that your CRM software will allow your company to succeed. Custom database apps can also utilize the most advanced technologies to automate processes and data flows and help you evaluate your prospecting workflow and efforts.

Software Development

Custom CRMs require a more involved development process since your business is directing exactly what the tool will look like. This requires additional time to build since you are not just downloading a pre-packaged system. Project prices are usually based on complexity of requirements and completed anytime between 2 months to a year.

What many businesses do not know is that no-code development is on the rise. No-code development agencies like Automate Labs are able to build solutions cost-effectively much more quickly than traditional development agencies. Custom-developed database applications may only take weeks to build and be deployed for production usage.


Integration refers to how well your CRM system will interact with any other existing applications used across your organization. This is a key consideration when choosing a CRM platform – the goal is to streamline processes, not to add more steps and complexity!

Custom development services allow your CRM software to be completely integrated because it will be built with your exact business processes in mind. You can be sure that your custom application will function with your other systems through system integration and automated data transfers.


Scalability is another thing to consider when comparing custom CRMs to ready-made apps. Although you need this tool to help your business with digitalization and automation today, you want to be sure that you choose a platform that will grow and scale alongside your competitors. A custom CRM will give you a competitive advantage because it is highly scalable and adjustable to adapt to new requirements and trends as they emerge.

Which CRM Solution is Best?

If you are looking for a CRM solution that is going to give you a competitive advantage and scale rapidly alongside your business, we recommend a custom CRM application.

Although it may require a bit more effort upfront, it will be well worth it in the long run!

Automate Labs is a custom development agency that helps a wide variety of organizations streamline processes and workflows through custom-built database application solutions. We work with you every step of the way to ensure the software meets all of your needs, and your custom solution can be ready in just a matter of weeks!

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